---
title: "Professional Experience"
source: "https://sebastien.morel.me/experience.md"
description: "Career history, from hands-on engineering to technical leadership and CTO roles."
---

# Professional Experience

Career history, from hands-on engineering to technical leadership and CTO roles.

## Experience

### [Crystallize](https://crystallize.com)

**Chief Technology Officer** — Full Time · San Francisco, CA · 2022-03 – Present

Crystallize is the core of your e-commerce Agentic System, including Payments, Checkout, Order Management, Subscriptions, Analytics, and connections to the rest of your Best-of-Breed stack.

- Pushing the boundaries of Internet craftsmanship with AI-augmented engineering workflows
- Leading and scaling the Engineering team
- Owned and drove the architecture and evolution of core platform APIs and developer tooling (Discovery API, Shop API, Mass Operations API, TypeScript SDK, CLI), enabling the full Crystallize ecosystem
- Implemented the MCP server to enable the ecosystem to build on top of Crystallize in a more efficient way
- Enabled AI-augmented development workflows to boost productivity and creativity across the company
- And more...

### [Almavia CX](https://almaviacx.com)

**Chief Technology Officer Web & Mobile** — Full Time · San Francisco, CA · 2020-01 – 2022-03

CTO of the newly born Web & Mobile business unit (~60 persons) after the acquisition of Novactve by Almavia (250 persons).

- Directed a team of 20 - 30 developers and 10 - 15 project managers in France, Ukraine, and the U.S
- Led and supervised engineering activities on a global scale. (~55 active projects)
- Ensured the productivity, efficiency, quality, and security of the projects and engineering activities(DXP, e - commerce, APIs, etc.)
- Secured the innovation strategy to keep winning awards and staying ahead of the competition
- Developed and Maintained the Content Management System(CMS) and Digital eXperience Platform(DXP) leadership worldwide
- Explored and evaluated new technologies to gather more expertise in order to improve the company's overall service offer

### [Novactive](https://almaviacx.com)

**Chief Technology Officer** — Full Time · San Francisco, CA · 2014-05 – 2020-01

- Took charge of the U.S.entity in San Francisco while taking over the CTO position worldwide
- Led, managed, planned, and developed business strategies and operations across the U.S.and on a global scale
- Owned the transition to different technical stacks and processes to improve time - to - market for our clients
- Operational and personnel management
- Budgetary, high - level legal, and company administrative functions
- Supervised a team of 20 - 25 developers in France, Canada, and San Francisco
- Won different innovation awards and the Ibexa best partner of the year 2015

**Head of Innovation** — Full Time · Paris, France · 2011-01 – 2014-05

In charge of all engineering activities, and R&D strategy.

- Enabled the second office abroad in Canada(Montréal)
- Increased engineering productivity by 25 % by automating processes
- Exceeded R & D Tax Credits objectives, attaining around 10 % of the total revenue
- Supervised a team of 15 - 20 developers in France, Tunisia, and Canada
- Recruited, trained, and evaluated teams of Frontend, and Backend developers

**Head of Web Development department** — Full Time · Paris, France · 2008-01 – 2010-12

- Supervised a team of 10 - 15 developers in France and Tunisia
- Enabled the first office abroad in Tunisia
- Recruited, trained, and evaluated teams of Frontend, and Backend developers
- Improved team productivity and efficiency by establishing processes
- Ensured the successful ISO 9001 certification regarding Production, Delivery, and QA processes

**Web Architect** — Full Time · Paris, France · 2005-10 – 2008-01

Web technical project manager, lead developer, and system administrator.

- Led and coordinated the architecture decisions across all the projects
- Performed many technical audits that led to taking over projects
- Owned the eZ Publish practice
- Maintained the technical quality of programming

**Web Developer in learning** — Full Time · Paris, France · 2003-10 – 2005-10

- Introduced PHP5 with Object - Oriented Programming to the company
- Helped and assisted the CTO to architect and industrialize many e - commerce projects
- Ignited the Content Management System expertise with eZ Publish and Spip

### Quickmii

**Co-Founder & Chief Technology Officer** — Side Project · San Francisco, CA · 2013-05 – 2018-12

Startup project which allows users to avoid filling out forms online but also offline thanks to their mobile phones.

- Researched and obtained a patent (US20150248394A1) for automatically uploading user profile information

### [Fidall](https://fidall.com)

**Co-Founder & Chief Technology Officer** — Side Project · Paris, France · 2010-06 – 2014-01

Startup project which enables users to store their loyalty cards in their mobile phones.

- Designed and developed the iOS application and the architecture
- Won several startups competitions
- Reached the Top 10 in the AppStore in the LifeStyle category. (more than 25k downloads per day) in 2010
- More than 2M users the first year, 800k - 1M active users every weekend
- Engineered a custom Push Notification System able to send around 200k push under a minute

### [EPITA: Ecole d'Ingénieurs en Informatique](https://www.epita.fr)

**iOS Teacher (Specialization in Management & Information Technology)** — seasonal · Paris, France · 2011-01 – 2012-01

EPITA is a french Graduate School of Computer Science and Advanced Technologies.

- Initiated and animated the iOS(3.x) Objective - C class for students in their last(5th) year at university
- Coached and evaluated their work
- Helped them to publish their project in the AppStore

### [France Telecom](https://crystallize.com)

**Web Developer and System administrator in learning** — Internship · Amiens, France · 2003-04 – 2003-07

Web Developer and System administrator in learning.

- Built an intranet tool to help the sales team following and tracking their leads and their conversion rate
